![]() The following was documented: presence of a Yelp page, number of reviews, number of positive reviews, and number of negative reviews. A Google search was performed to determine if the physician had a medical practice website.Ī physician was considered to have a Yelp page if they could be found and reviewed on a page designated for an institution, clinical practice, or the physician. Physician gender, years since graduating from medical school, and medical school attended were identified. Those surgeons who were still in training, retired, and those without an active medical license were eliminated. The active practice status of the physician was determined using The Medical Board of California’s License verification Web-based tool. The physicians practicing in the 31 zip codes on the west side of Los Angeles were examined. We identified general surgeons practicing on the west side of Greater Los Angeles using The Medical Board of California Web-based database and InfoUSA (Papillion, Nebraska), a marketing company that provides contact databases and mailing lists. Los Angeles was chosen as the site of this study because it is home to a large variety of practices and institutions. We investigated the Yelp reviews of general surgeons in a defined region to categorize the content of the negative reviews and determine whether the number of reviews and the number of negative reviews correlated with the characteristics of the physicians. Īn analysis of the content of Web-based reviews of general surgeons, including free-form content, has not been systematically described. Yelp is one of the most used Web-based resources to review physicians. In addition to premade surveys, several medical-based rating websites also allow reviewers to make unique remarks. The structure of the all-purpose websites tends to afford more freedom to the commenters, whereas medical-based websites generally have a more structured format. These websites range from general consumer rating websites to websites geared specifically toward the medical field. ![]() There are at least 33 websites where patients can describe their experience at hospitals, clinics, or clinical practices. Physicians are beginning to realize that reactions and ratings detailed on these websites may impact which and how many patients visit them, as well as their overall reputation. As customer feedback has become increasingly accessible, Web-based rating sites now have an influential impact on the impression and decisions of patients, with as many as 68% of patients turning to these resources to research or review physicians. One of the most ubiquitous business review websites, Yelp was established because the founder was unable to find recommendations for local physicians on the Web. ![]()
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